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Whatever
Happened to Customer Service Anyway? by Carrie
Cantwell of epitomegirl.com
Look
dude, I've been there OK?
I remember back in the day when I used to sling ice cream
for less than minimum wage, and I wore a smile on my face
that would make Sandra Dee drool. Not only was I forced to
wear a butterfly collar (and this was waaay before butterfly
collars had made their big comeback baby) button-up shirt
that was pink and brown striped, but I also had to handle
so much Rocky Road and Gold Medal Ribbon that I actually got
sick of it. If you know me, you know that the idea of me getting
sick of ice cream would otherwise require a lobotomy. I also
was too young to apply for a work permit in my state, but
I really wanted some cool back-to-school clothes and since
all I wore was black I had been banished to a future of supplying
my own wardrobe, thanks to my neo-Catholic Mom.
So
my boss at this unnamed ice cream chain you've probably figured
out the name of by now decided he'd take blatant advantage
of me and pay me $2.50 an hour. At the time minimum wage was
$3.80 an hour. Who was I to complain? At least I'd have some
cash at the end of the summer. Never mind the fact that my
parents and I had to squeeze my last "paycheck"
out of him like we were pulling teeth.
Nevertheless,
the whole time I was there I treated each and every customer
that came through the door like gold. I was polite, attentive,
and willing to give out as many free tastes of each flavor
as their little mouths could stand. I even grinned in the
face of the harassment I got for being the only caucasian
person within 2 miles of that Mall. Go ahead, call me a cracker,
I'll hand you a box of saltines and laugh at you. The only
time I lost my composure was when a girl not much older than
myself decided to try to jump over the freezer display because
I didn't give her enough Diet Coke. I ran in the back and
cried. But no matter what, I was always nice to people and
lived by the adage "the customer is always right".
So why the hell don't people think that way anymore?
No
I will NOT press 1!
Or
maybe the better question is why don't they act like that?
Is it the invention of call centers? Is it because there's
less face-to-face interaction with the advent of the Internet?
Man that makes me sound old, and I'm not really that old,
but it's true. Ever notice how easy it is to scream profanities
at a telemarketer when they call, but you feel like a Jewish
mother just slapped you with 4 pounds of guilt when trying
to turn away the Jehovah's witnesses who showed up on your
doorstep? I think there's been a lot of depersonalization
within the last few years, of both customers and service people,
and that probably isn't good.
Now
don't get me wrong, I love shopping online as opposed to shoving
off herds of giggly girls begging me if I would like socks
or a belt with that, but unfortunately sometimes it's necessary
to deal with a face rather than a telephone keypad. By the
way, the paint on the # key on my phone is completely worn
off. I think ideally if everything goes well when purchasing
a product then the personal element isn't required. However,
you and I both know that things never go off without any problems,
and that's when it would be nice to not have to explain your
story 43 times to 9 different people (if you can get one)
on the other end of the phone.
The
woes of the Whopper
Look
honey, I'm really sorry you're unhappy that dropped out of
high school to pursue a career as a Burger King cashier, but
that's not my fault. There's no reason you should treat me
like I bribed your math teacher in 10th grade to flunk you
and then I artificially inseminated you while you were asleep
with triplets and that I single-handedly created a ray gun
that dematerializes anyone who doesn't work at fast food establishments.
If I pull up to your drive-in window and I'm polite, prompt
and clear with my order, why must you purposefully only give
me 1 packet of ketchup and a sneer to boot? And if I ask for
more condiments, please don't act like I just proclaimed that
your mama looks like David Hasselhoff.
I
did not steal your future
You
may be thinking I'm a spoiled brat for wanting to be treated
well by minimum wage and other abused and exploited workers.
However, I think I've paid my dues: I worked in customer service
and in the dreaded food service/wait staff field for 10 years.
It may have made me jaded, but it also made me realize one
thing: yes it may suck that you've got a crappy job right
now, but it's your job and it is your duty to treat your customers
like human beings. That's what they're paying you for. Customers
don't owe you anything.
If
you're happy with the 10-9 shift and all you want is to be
able to come home and have pizza and beer every day then I'm
happy for you too. But if you're feeling jilted by society
and you're pissed that you are stuck where you are in life,
don't blame the customer. Blame the government, blame the
big corporations, blame your parents, but don't blame the
person you're serving in line. And just because they're wearing
a suit doesn't mean Viacom pays them to walk around sucker-punching
customer service people. They could be wearing a suit because
they have a job interview so they can get out from under their
McDonalds job.
©
Copyright 2003 Carrie A. Cantwell
www.epitomegirl.com
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